Promoting the cattle and resources of the Sandhills since 1936!
2020 Annual Convention
Thomas County Fairgrounds - Thedford, Nebraska
J. Travis Mulliniks
Dr. Travis Mulliniks is Range Cow Nutritionist at the University of Nebraska and located at the West Central Research and Education Center in North Platte, NE. He grew up on a cow-calf operation in eastern Oklahoma and received his BS degree in Animal Science from Oklahoma State University. In addition, he earned a MS and PhD in Range Nutrition from New Mexico State University. Dr. Mulliniks’ research and extension objectives consist of developing an applied cow-calf research program that emphasize economically viable management options through enhanced efficiency and strategic nutritional management in beef cattle production.
Speaking on the Influence of Selection for Milk Production on Cow-Calf Productivity & Profitability in Beef Production Systems.
J. Travis Mulliniks
Peterson Farm Brothers
The Peterson Farm Brothers are 3 brothers from central Kansas who create social media content to promote agriculture. Their YouTube videos have received over 50 million total views and they have a large online following. The brothers grew up and still work on a family farm near Assaria, KS with their parents and sister. All 3 brothers attended Kansas State University. Greg graduated in 2013, majoring in Agricultural Communications and Journalism. Nathan graduated in 2016, majoring in Agriculture Technology Management. Kendal graduated in 2018, majoring in Agribusiness. Greg married his wife BrookeAnna in March of 2018. Kendal married his wife Caelan in May of 2018. Due to their online success, the brothers have had many opportunities to promote agriculture around the world. Their goal is still to operate the family farm together, but hope to make a positive impact with their social media content.
The Peterson Farm Brothers
NHTC (Non-Hormone Treated Cattle), VNB (Verified Natural Beef), and GAP (Global Animal Partnership) are growing because of rising demand, both here and abroad.
Craig will speak about helping ad value to your calves by marketing through these programs!